Can Someone Point Me in the Right Direction for Building a Targeted Email List?
Friday, November 20th, 2009 at
1:24 AM
I currently run two websites, one selling golf gifts and the other one is a website about mortgages. I want to be able to build a targeted email list for both of the sites, but I am not sure how I go about doing that. I don’t want to buy a list from some company as I don’t think that works, but want to make more money with the list. Does anybody have any online tutorials or can you help me really quick on how to build my targeted email list for each site?
Tagged with: make money online • mortgages • targeted email list
Filed under: Search Engine Traffic • Targeted Website Traffic
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First, you are totally right that buying a list from some company does not work. The numbers don’t convert well to sales and you can also get in trouble as people will think it is spam since they did not sign up for your list.
The best way to build an awesome targeted email list is to have a sign-up on the front page and contact page of your website. Make sure that it is where someone can see it at first glance of your website. Also, whenever someone does buy something from you on your golf gift’s site, you can have a box in your checkout page that they can click and choose whether or not they want to join your email list as well.
Then, what you have to do is bring in the traffic to your websites so people actually sign up for the email list. I don’t know how much traffic you get now, but you may have to work at increasing your traffic with marketing basics such as article directories and pay-per-click campaigns. There are programs that you can put on your websites to get people to sign up for the site.
There are free ones that may be good for small amounts of traffic, but if you want to make real money, then invest in a program like autoresponder for the email list as well. If you want to check out more about building targeted email lists, then I recommend you check out Matt Bacak at http://www.mattbacak.com. He is where I got most of my information from and he has a great newsletter, Internet Marketing Dirt, that you can subscribe to and get more detailed help every month.
In order to build a list, it is required that you have traffic or visitors to your website(s). The process is as follows"
You have a website with either of two things:
1) A sign up space or subscription form where a prospective visitor can fill in their details such as name and email address to receive your newsletter of updates etc.
2) A squeeze page. This is where you require your visitor to opt into your form by submitting their name and email address in order to continue or receive information or a product from you, like a gateway.
If you have visitors or traffic to your website, this should be easy to plan and design. If you don’t have any website traffic, read the following article for some insight on increasing traffic for the long term:
http://www.profitworx.com/difference-between-seo-and-sem/
Use the following products to manage your email list, there are some free solutions but the ones supplied by http://www.aweber.com and http://www.getresponse.com are the best.
Good luck with building your list.
A really good resource is John Reese’s site http://www.income.com/blog/
This is a worthwhile education experience. Read his blog!